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<title>Articles Written by Hart Weichselbaum From Isnare.com</title>
<link>http://www.isnare.com/?s=author&amp;a=Hart+Weichselbaum</link>
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<title>The 5 Dimensions of Brand Definition in Strategic Brand Planning</title>
<category>Marketing</category>
<author>Hart Weichselbaum</author>
<pubDate>Wed, 11 Jun 2008 00:00:00 -0700</pubDate>
<link>http://www.isnare.com/?aid=261706&amp;ca=Marketing</link>
<description>Many companies start from humble beginnings and grow organically without any solid plans for brand development. As these companies reach a certain point in their growth, they often come to realize that, in order to break through to the next level, they must proactively define their brand. Without ta...</description>
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