http://www.isnare.com/?s=author&a=Heather+Loftiss Marketing Heather Loftiss Mon, 04 Sep 2006 00:00:00 -0700 http://www.isnare.com/?aid=71536&ca=Marketing The $175 billion market that teens bring to businesses is staggering. What’s even more staggering is that that number is lower than it should be. No one can measure the amount of influence teens and young adults have on their parents’ back pockets. Often they rely on Mom and Dad to buy the latest an... Marketing Heather Loftiss Mon, 04 Sep 2006 00:00:00 -0700 http://www.isnare.com/?aid=71537&ca=Marketing Think you work well with your ad agency? You probably don’t. Companies go to ad agencies to get results. And if you’re like most companies, it is a very one-way relationship. This is especially true when your company is larger than the ad agency. Although you have the size advantage, they have the e... Marketing Heather Loftiss Mon, 04 Sep 2006 00:00:00 -0700 http://www.isnare.com/?aid=71538&ca=Marketing We have reached the halfway point in the 2006 season of commercials. We kicked the season off with the studs and duds of the Superbowl commercials where we all loved the FedEx cavemen and the Budweiser Streaker. But this season also features the duds: the Nationwide Fabio parody, the Diet Pepsi and... Marketing Heather Loftiss Mon, 04 Sep 2006 00:00:00 -0700 http://www.isnare.com/?aid=71539&ca=Marketing Sales Promotions are Better Than Advertising... Sales promotion is an advertising channel that is directed at boosting short term sales through coupons, discounts, contests, rebates, free samples, incentives, cross-product promotions, and point-of-purchase displays. These promotions involve every le... Marketing Heather Loftiss Mon, 04 Sep 2006 00:00:00 -0700 http://www.isnare.com/?aid=71541&ca=Marketing If you rate how good a company’s marketing initiatives are by the advertisements you see and the impressions they make on individuals, you couldn’t be more wrong. The best marketers know their market – they have in depth knowledge of who their customers are, what their customers’ needs are, what com... Business Heather Loftiss Wed, 19 Jul 2006 00:00:00 -0700 http://www.isnare.com/?aid=64054&ca=Business Why Invent When You Can Reverse (Engineer That Is...)? In an age when new technology erupts into the marketplace daily, finding a niche in business has never been easier. Looking back now, you could have been the first surgeon to broadcast a complex procedure. Maybe you could have been the first col... Marketing Heather Loftiss Wed, 19 Jul 2006 00:00:00 -0700 http://www.isnare.com/?aid=64052&ca=Marketing Humor: One of the Best Advertising Methods Sex, money, and religion. What do they all have in common? They are the three subjects that are most powerful when getting a person’s attention. However, when it comes to developing catchy advertising, I can add another subject to that list: Humor. Humor wo... Business Management Heather Loftiss Wed, 19 Jul 2006 00:00:00 -0700 http://www.isnare.com/?aid=64053&ca=Business+Management A major problem that all small to medium sized growing businesses face lies in handling expansion and staffing. To get the most out of your staff, you want to hire at the ideal time – that exact time when you start ramping up and exceed normal capacity. Here, there is no wasted time or money on unne... Marketing Heather Loftiss Wed, 19 Jul 2006 00:00:00 -0700 http://www.isnare.com/?aid=64055&ca=Marketing In my experience and research, I’ve found that viral marketing can be a positive or negative advertising method. Some companies use it correctly while others let campaigns turn negative and spiral out of control. And some people believe that viral marketing campaigns are so expensive that only big c...