http://www.isnare.com/?s=author&a=Helen+Graves Internet Helen Graves Mon, 02 Feb 2009 00:00:00 -0800 http://www.isnare.com/?aid=216426&ca=Internet Writing web copy is different from writing other material because people read websites differently than they do books, magazines or print ads. You’ve got about 5 seconds, tops, to catch your website visitor’s attention. And if what they read bores or confuses them, they’ll click that mouse button fa... Marketing Helen Graves Sat, 10 Jan 2009 00:00:00 -0800 http://www.isnare.com/?aid=193942&ca=Marketing If you’re like many service professionals, you’ve probably experienced the ups-and-downs of growing your business. Business growth happens for one major reason – more clients want more of your services. Attracting clients requires the dreaded “M” word – marketing. Ah yes, there’s the rub. If you wan... Business Helen Graves Wed, 10 Sep 2008 00:00:00 -0700 http://www.isnare.com/?aid=240439&ca=Business Sad to say, but a significant majority of solo entrepreneurs are laboring under the delusion that once they get their website up, clients will flock to them in droves. (Hey, I used to be one of them.) Unfortunately, my friend, that is quite simply a load of. . .well, let’s just call it hooey. Don’... Business Helen Graves Tue, 29 Jul 2008 00:00:00 -0700 http://www.isnare.com/?aid=220532&ca=Business Remember learning to ride a bike, and how nerve-wracking it was to see a big pothole in the street? You’d concentrate so hard on that pothole, and keep telling yourself "Don’t run into the pothole. Don’t run into the pothole." And lo and behold, you’d run right into the pothole! Energy flows whe... Marketing Helen Graves Wed, 19 Mar 2008 00:00:00 -0700 http://www.isnare.com/?aid=137962&ca=Marketing We have definitely entered the Age of the URL. You practically can’t walk down the street these days without tripping on a website. It seems like everyone from LL Bean to Oprah to your dentist has one. And the fact is, as a solo entrepreneur, you could most likely benefit from having one too – if yo...