http://www.isnare.com/?s=author&a=Henry+DeVries Advice Henry DeVries Sat, 04 Feb 2006 00:00:00 +0800 http://www.isnare.com/?aid=32265&ca=Advice No comment. These are probably the two most damaging words in the English language to the reputation of a professional, business or organization. While positive publicity is always wanted, what happens when bad publicity comes your way? One day damage control is bound to be necessary. It might be a... Marketing Henry DeVries Sun, 29 Jan 2006 00:00:00 +0800 http://www.isnare.com/?aid=30625&ca=Marketing Your Web site should be the cornerstone of your client seduction efforts. The site is your silent salesperson -- the one with whom prospective clients visit before granting you permission to meet with them. A top priority for any firm that competes in the professional services or technology space is... Marketing Henry DeVries Sun, 29 Jan 2006 00:00:00 +0800 http://www.isnare.com/?aid=30627&ca=Marketing When you want to win and woo new clients with national publicity -- and don't have an enormous budget to distribute your message -- turn to the news wires. But first, be sure you're telling a story that's worth printing. The best publicity draws on one of a handful of tried-and-true themes. Newswort... Business Management Henry DeVries Sun, 29 Jan 2006 00:00:00 +0800 http://www.isnare.com/?aid=30628&ca=Business+Management Despite the recent frenzy around the boom in outsourcing, this "trend" isn't a new phenomenon. The concept of U.S. firms outsourcing various functions to low-cost, high-talent labor pools has existed for more than 20 years. Until recently, large corporations dominated the outsourcing landscape, ofte... Business Management Henry DeVries Sun, 29 Jan 2006 00:00:00 +0800 http://www.isnare.com/?aid=30629&ca=Business+Management In a previous column, we examined how to generate leads for outsourcing assignments. But how do you convert those leads into clients? You may need to make the case for outsourcing. "Businesses today are kicking into survival mode," says Bill Allison, managing director for the Pacific Southwest Manag... Writing Henry DeVries Sun, 29 Jan 2006 00:00:00 +0800 http://www.isnare.com/?aid=31086&ca=Writing So you want to get a book published and add "author" to your resume. A decade ago, there weren't too many options for professionals and consultants to get into print. If a traditional publisher wasn't interested in your tome, your only other option was to spend tens of thousands of dollars with a su... Marketing Henry DeVries Sun, 29 Jan 2006 00:00:00 +0800 http://www.isnare.com/?aid=31090&ca=Marketing The man who was often called the world’s most influential business guru of the past 50 years has left us. But not before leaving some important marketing lessons for all those who serve clients. Management visionary Peter Drucker, who passed away November of 2005 at the age of 95, once said “there i... Marketing Henry DeVries Sun, 29 Jan 2006 00:00:00 +0800 http://www.isnare.com/?aid=31093&ca=Marketing Every professional or consultant knows that clients typically hire people they know, like and trust. But how do you build trust with strangers? As Ralph Waldo Emerson's 150-year-old essay titled "Compensation" teaches, first you must give if you want to receive. The best positioning strategy for pro... Marketing Henry DeVries Sun, 29 Jan 2006 00:00:00 +0800 http://www.isnare.com/?aid=31094&ca=Marketing If you want to double your business, then you need to get inside your client's head through proprietary research and provocative results. By conducting proprietary research, you obtain special information that prospective clients can't find elsewhere. The foundation of client seduction is to give aw... Marketing Henry DeVries Thu, 26 Jan 2006 00:00:00 +0800 http://www.isnare.com/?aid=30619&ca=Marketing According to former Harvard Business School professor David Maister, typical marketing practices are not only inapplicable for professional service firms, but they may be dangerously wrong. Often professional service firm principals tell me they are frustrated with the quality of their marketing mat...