http://www.isnare.com/?s=author&a=Henry+Harlow Marketing Henry Harlow Mon, 02 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=164269&ca=Marketing Law marketing is not that complex. It is much easier than becoming a lawyer! Here is a brief listing of law marketing items in order of importance telling you how to get more than a 27% increase on average in revenue within one year using marketing for lawyers well. 1. Raise client fees by at lea... Marketing Henry Harlow Mon, 02 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=164272&ca=Marketing Elder law is probably not your practice area, however, you do have objections from prospective clients and you do need to figure out how to deal with them in a way that maximizes conversion. You know, those things prospective clients say around “money issues” or needing to “think about it” when you... Marketing Henry Harlow Mon, 02 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=164274&ca=Marketing Before we dive into the attorney marketing draft-scripts I would like to remind you of two other distinctions when it comes to dealing with objections. The attorney marketing attitude we are looking for is a detached attitude of having no attachment to what the prospective client decides. Instead... Marketing Henry Harlow Mon, 04 Sep 2006 00:00:00 -0700 http://www.isnare.com/?aid=81179&ca=Marketing You mentioned “marketing packages”. How much should I be spending on a marketing budget on my website in law firm Internet marketing. This is an “it depends” question. It depends on your particular market place (are you in Peoria or Manhattan), your competitors (your keyword competitors I mean) and... Marketing Henry Harlow Sun, 03 Sep 2006 00:00:00 -0700 http://www.isnare.com/?aid=81167&ca=Marketing What do I need to know first about law firm Internet marketing? “In modern business, it is not the crook who is feared most, it is the honest man who doesn’t know what he is doing.” Pablo Casals There are tons of vendors out there who want to sell you websites and law firm Internet marketing service... Marketing Henry Harlow Sun, 03 Sep 2006 00:00:00 -0700 http://www.isnare.com/?aid=81170&ca=Marketing You mentioned “…your page ranking.” What is page ranking and how do I get my pages ranked in law firm Internet marketing? You don’t have to do anything to get your web pages ranked in law firm Internet marketing. It happens when the search engines send their spiders out to read your site. Google Pag... Marketing Henry Harlow Sun, 03 Sep 2006 00:00:00 -0700 http://www.isnare.com/?aid=81171&ca=Marketing Shouldn’t the vendor I select for law firm Internet marketing have built lawyer websites before? No. In fact some of these types of vendors that tell you how dozens, hundreds or thousands of lawyers have bought websites from them are probably the most expensive options in the marketplace for law fir... Marketing Henry Harlow Mon, 14 Aug 2006 00:00:00 -0700 http://www.isnare.com/?aid=75587&ca=Marketing Lawyer marketing and the “manager’s mantra” go together. Never heard the manager’s mantra? The “manager’s mantra” is an important variable in successful legal marketing. The manager’s mantra is “If you can’t measure it, you can’t manage it.” Well, that is nice Henry and how will that help me? Most a... Marketing Henry Harlow Mon, 14 Aug 2006 00:00:00 -0700 http://www.isnare.com/?aid=75589&ca=Marketing What are people thinking (psychographics) when they are “shopping” for a lawyer? What if you are viewed as cheap? What if you are viewed as expensive? How can you address both of these ways of thinking and still get top dollar? What do you say when “the money” objection comes up? These questions and... Business Management Henry Harlow Tue, 01 Aug 2006 00:00:00 -0700 http://www.isnare.com/?aid=71917&ca=Business+Management Determining fees is a difficult law practice management task for most attorneys when thinking through their law firm marketing plans. In determining fees for certain services, attorneys often fall short of what they should charge. Too many attorneys are afraid of even charging the competitive price...