http://www.isnare.com/?s=author&a=Hillel+Poath Marketing Hillel Poath Tue, 24 Mar 2009 00:00:00 +0800 http://www.isnare.com/?aid=279811&ca=Marketing What is Your Unique Selling Proposition[USP]? A few years ago I was driving around a small Kansas town. It was a really hot day and not a soul was to be found outside. As I made a turn on one street, I saw some kids selling lemonade in front of there home. They had a rather dull looking table with a...