http://www.isnare.com/?s=author&a=Howard+Davies Business Management Howard Davies Thu, 13 Jul 2006 00:00:00 +0800 http://www.isnare.com/?aid=61191&ca=Business+Management Media evaluation is a term that many people aren’t familiar with but is a field that is incredibly important to companies who take public perceptions of their company seriously. Media Evaluation can help companies in their PR planning, setting and monitoring objectives, in allocating resources and i...