http://www.isnare.com/?s=author&a=Isabel+Parlett Marketing Isabel Parlett Mon, 22 Oct 2007 00:00:00 -0700 http://www.isnare.com/?aid=195843&ca=Marketing One of the most common and easily remedied mistakes that business owners make is using "one size fits all" words and phrases. These are words and phrases that mean different things to different people and ultimately don't create an emotional connection to what you are offering. These words may be me...