http://www.isnare.com/?s=author&a=Ivan+Walsh Business Ivan Walsh Sat, 17 Jun 2006 00:00:00 +0800 http://www.isnare.com/?aid=55814&ca=Business It’s not easy to write a white paper. And reading them can also be quite a challenge! Unfortunately, many white papers are difficult to digest and come across as though slightly ‘nerdy-types’, locked in research labs, prepared them with very little consideration for their readers. So, if you’re abou... Writing Ivan Walsh Sat, 17 Jun 2006 00:00:00 +0800 http://www.isnare.com/?aid=55815&ca=Writing In the IT industry, the white paper has become a popular tool when promoting a product or service and is frequently used in tandem with case studies, and other sales collateral. In this article, I'll show you how to write an effective white paper that gets your company noticed --- and the pitfalls t...