http://www.isnare.com/?s=author&a=JMA+Williams Internet JMA Williams Sun, 11 Jun 2006 00:00:00 -0700 http://www.isnare.com/?aid=51873&ca=Internet We all know we should be using web analytics to analyse web site visitor behaviour and online marketing channel performance. However what type of web analysis should we use? Should you go for log file analysis or page tagging or a bit of both? First of all let’s define what we mean by these terms. P... Marketing JMA Williams Wed, 15 Mar 2006 00:00:00 -0800 http://www.isnare.com/?aid=39771&ca=Marketing Setting up an Adwords campaign is easy isn’t it? You bid on your chosen key words and the visitors will come rolling in. Well it’s not quite like that and its all because of the fiendish way Google decides when and at what position to display your ad. Your ad is ranked on search results and content... Internet JMA Williams Thu, 09 Mar 2006 00:00:00 -0800 http://www.isnare.com/?aid=38895&ca=Internet What’s the difference between web stats and web analytics? It’s a question we hear all the time. Well web stats can give you lots of information on traffic, search engine referrals and page downloads but they can be difficult to interpret by the average business user. Web Analytics on the other hand... Marketing JMA Williams Wed, 15 Feb 2006 00:00:00 -0800 http://www.isnare.com/?aid=34957&ca=Marketing Ever wanted to find out which half of your advertising budget is working for your business? The trouble with traditional TV advertising, radio, mail shots etc is that it’s very difficult to measure return on investment. Who knows which add is bringing in the sales and which one is loosing you shed l...