http://www.isnare.com/?s=author&a=J+Stewart Marketing J Stewart Wed, 10 May 2006 00:00:00 +0800 http://www.isnare.com/?aid=50032&ca=Marketing A press release is often your only chance to make a great first impression. Newspapers, magazines and trade publications receive them by the truckload. That means sloppy, long, inaccurate, pointless releases are the first to hit the newsroom wastebasket or a journalist's "deleted" folder. To make su... Marketing J Stewart Tue, 28 Mar 2006 00:00:00 +0800 http://www.isnare.com/?aid=42831&ca=Marketing If you're targeting an educated, more affluent audience with your message, and your topic is a good fit, inflight magazines can be one of your best publicity tools. A quick look at the statistics should convince you: -- Many of these airline magazines have high circulations. -- Many readers are Freq...