http://www.isnare.com/?s=author&a=Jake+Atwood Marketing Jake Atwood Tue, 10 Mar 2009 00:00:00 -0700 http://www.isnare.com/?aid=357120&ca=Marketing In today's economy, a lot of sales forces and marketing departments have had their budgets cut. Meanwhile, they're being asked to generate more sales than last year. There's good news, though: a lot of your sales and lead generation efforts could be automated, saving you both time and money. Here ar... Marketing Jake Atwood Mon, 16 Feb 2009 00:00:00 -0800 http://www.isnare.com/?aid=347516&ca=Marketing Over the past several years, email has been one of the best prospecting tools I’ve used. However, the problem with the emails that most salespeople send is that they all tend to resemble SPAM. Do away with generic sales messages and never email a brochure or marketing piece to a cold prospect. While... Marketing Jake Atwood Tue, 06 Jan 2009 00:00:00 -0800 http://www.isnare.com/?aid=336269&ca=Marketing A lot of companies have a monthly newsletter they mail or email to clients and prospects as a way of keeping in touch. Once a month, the marketing department sends an email blast out to the world, and everyone gets the same message. But does this approach actually generate leads for the sales force?...