http://www.isnare.com/?s=author&a=Janice+Jacobs Marketing Janice Jacobs Sun, 14 Jan 2007 00:00:00 +0800 http://www.isnare.com/?aid=116880&ca=Marketing Writing persuasively is magical: the use of persuasive words has the power to convince your readers to take action, whether it’s to order your product, enlist in your service, pick up the phone, or subscribe to your newsletter. The main thrust of persuasion is to answer the question, “What’s in it f...