http://www.isnare.com/?s=author&a=Janice+Jenkins Marketing Janice Jenkins Mon, 31 May 2010 00:00:00 -0700 http://www.isnare.com/?aid=324748&ca=Marketing It can take as little as a second to figure out quite a bit about a person once I take a look at their business card. This is not just about the information you literally put on the card. I am not talking about your name, phone number, business name, or any of those other details you are likely to p... Marketing Janice Jenkins Mon, 31 May 2010 00:00:00 -0700 http://www.isnare.com/?aid=325242&ca=Marketing For any kind of advertisement you will want to be very specific about where you hand them out, but with booklets this tends to be even more important. Given the length of a booklet you have to be certain that you have the right kind of audience, or find other ways to increase the odds of a person ta... Marketing Janice Jenkins Mon, 31 May 2010 00:00:00 -0700 http://www.isnare.com/?aid=325576&ca=Marketing I would say that the number one mistake I see in the postcards showing up in my mail is that they often are trying to say far too much. This is not the only issue I am going to be discussing about postcard printing, but I do consider it to be one of the most important ones, mainly because it happens... Marketing Janice Jenkins Mon, 31 May 2010 00:00:00 -0700 http://www.isnare.com/?aid=325922&ca=Marketing The most important part of calendar printing has to do with the topic of the calendar. Why do people buy different calendars? It is not as if the calendars function in some unique manner. All calendars accomplish the exact same thing, and because if you get one from a company making them for promoti... Marketing Janice Jenkins Mon, 26 Apr 2010 00:00:00 -0700 http://www.isnare.com/?aid=322843&ca=Marketing You are about to release a product in the next few months. The time has come to start generating some nice, solid excitement about it. What kind of advertising push do you use? The first thing you do is figure out the right types of advertisements for your product. Is your product simple and straigh... Marketing Janice Jenkins Mon, 26 Apr 2010 00:00:00 -0700 http://www.isnare.com/?aid=323723&ca=Marketing If someone ever tells you a single golden rule when it comes to business cards that you should always follow, do not listen to them. It might seem as if there are a lot of things that are obviously going to be true. It might seem as if common sense would dictate you do one thing or another with your... Marketing Janice Jenkins Tue, 20 Apr 2010 00:00:00 -0700 http://www.isnare.com/?aid=321128&ca=Marketing Given the complexity of brochures I have seen many companies who decide to build up a nice collection of brochure samples to use as reference tools for future brochures of their own. If you see a really great looking brochure printing jobs you might want to consider whether or not certain elements o... Marketing Janice Jenkins Tue, 20 Apr 2010 00:00:00 -0700 http://www.isnare.com/?aid=321573&ca=Marketing The longer it takes you to get your advertising out there, the longer you have to wait to start pulling in your customers. If you start taking a very long time to design something than that cuts down on the number of advertising pushes you can do each year. After all, if you are spending a month or... Marketing Janice Jenkins Tue, 20 Apr 2010 00:00:00 -0700 http://www.isnare.com/?aid=322435&ca=Marketing One of the worst things you can do in marketing is assume that you are doing better than you actually are. Usually this comes from a person deciding they know what is going to work without actually doing any research to back it up. It might be about some design aspect of their marketing or it might... Marketing Janice Jenkins Mon, 19 Apr 2010 00:00:00 -0700 http://www.isnare.com/?aid=319863&ca=Marketing If you plan on looking at a niche market for your business you need to know what kind of business the niche represents and whether or not you can sustain yourself on it. This requires a lot of research beforehand, which will be based on a few specific questions. Here is a sample of what some of thos...