http://www.isnare.com/?s=author&a=Jay+Conners Business Jay Conners Mon, 04 Aug 2008 00:00:00 -0700 http://www.isnare.com/?aid=224227&ca=Business I worked for years as a mortgage loan officer. During this time I worked with two highly successful mortgage loan officers. However, their styles were as opposite as they come. These two loan officers were opposites to the point where they basically could not stand each other, and spent most of the... Marketing Jay Conners Tue, 01 Apr 2008 00:00:00 -0700 http://www.isnare.com/?aid=188111&ca=Marketing If you are promoting a product and you are doing some advertising with display signs, don’t allow for your customer to know everything. Otherwise, they won’t have a reason to give you a call, or drop by to see you. For example, when I was working in the banking industry, we displayed our current rat... Business Jay Conners Mon, 24 Mar 2008 00:00:00 -0700 http://www.isnare.com/?aid=171005&ca=Business So now the time has come to invest in Mortgage Lead companies, but how do you know which one is the right one for you? When I was a new loan officer, finding a mortgage lead company was not easy, I can remember logging onto major search engines, typing in the key word “mortgage leads” and being bomb... Business Jay Conners Mon, 24 Mar 2008 00:00:00 -0700 http://www.isnare.com/?aid=189733&ca=Business When I first started out as a loan officer, one of the things I found to be the toughest, was taking an application over the phone. I just didn’t seem to have the skills, nor did I have a plan. I was literally calling people on the phone and saying something to the effect of; Hello, my name is Jay C... Marketing Jay Conners Thu, 28 Feb 2008 00:00:00 -0800 http://www.isnare.com/?aid=195920&ca=Marketing For loan officers and mortgage brokers, marketing the benefits of your mortgage products to your potential customers is very important to the success of your business. It is also important that you keep up with your competition’s mortgage marketing concepts and practices. Marketing can rear its head... Business Jay Conners Tue, 26 Feb 2008 00:00:00 -0800 http://www.isnare.com/?aid=154563&ca=Business Loan officers and mortgage brokers that are on the market for mortgage leads should make it a point to find out exactly where the mortgage lead company acquires their mortgage leads. It can make all the difference when it comes to the return on your investment. Before you invest with a mortgage lead... Marketing Jay Conners Fri, 22 Feb 2008 00:00:00 -0800 http://www.isnare.com/?aid=156529&ca=Marketing When working in the mortgage industry it is important to not only market your business and its products, it is important to market yourself as well. Here are a few mortgage marketing concepts to help you achieve that goal. 1. Body Language Speaks Volumes Your body language can speak volumes. Always... Marketing Jay Conners Thu, 21 Feb 2008 00:00:00 -0800 http://www.isnare.com/?aid=152742&ca=Marketing For those of you working in the mortgage industry it is very important to keep your mortgage marketing activities in your daily activities. Here are a few helpful tips to keep in mind. Some may seem obvious. But please read on, they come with a fresh new outlook and revisiting the basics once in a w... Business Jay Conners Thu, 21 Feb 2008 00:00:00 -0800 http://www.isnare.com/?aid=162163&ca=Business Choosing a mortgage lead company that will give you the best return on your investment is a tough choice for any mortgage broker or loan officer. With thousands of mortgage lead companies out there to choose from, how will you ever know which is the best one for you to build a relationship with? Her... Business Jay Conners Wed, 13 Feb 2008 00:00:00 -0800 http://www.isnare.com/?aid=172828&ca=Business Anyone that works in the mortgage industry knows just how important it is to have mortgage lead sources to keep your pipeline filled. But it is not only how we obtain the mortgage leads that is critical, it’s what we do with the mortgage leads once we get them. One of the most critical mistakes a sa...