http://www.isnare.com/?s=author&a=Jeff+Horsager Marketing Jeff Horsager Tue, 18 Mar 2008 00:00:00 +0800 http://www.isnare.com/?aid=142909&ca=Marketing Driving traffic from PPC (pay-per-click) or email campaigns to your home page is a mistake. You must deliver on the promise in your lead ad copy if you hope to convert traffic. Dumping people on a home page and forcing them to navigate their way to what they want is a strategy for failure. Ideally,...