http://www.isnare.com/?s=author&a=Jeff+Small Marketing Jeff Small Tue, 02 Sep 2008 00:00:00 +0800 http://www.isnare.com/?aid=150443&ca=Marketing These Six Questions Tell You How to Make the Answer "Yes” Direct response radio advertising is an amazingly under recognized way to grow a business quickly and profitably. For one thing, it's fully accountable, so every dollar spent can be tracked to the revenue it generates and unprofitable spendin... Marketing Jeff Small Thu, 10 Apr 2008 00:00:00 +0800 http://www.isnare.com/?aid=131644&ca=Marketing It's one of the questions we hear most frequently. It's also one of the most difficult to answer. One reason it's a difficult question to answer is that the list of what works is so long. Much longer than what doesn't work. One look at the following list of businesses, products, and services categor... Marketing Jeff Small Wed, 12 Mar 2008 00:00:00 +0800 http://www.isnare.com/?aid=123486&ca=Marketing Introduction Successful radio advertising campaigns require that certain fundamental pieces of information about the product (or service), customers, and business be clearly understood by everyone involved in the effort. Sales, marketing, customer service and the radio advertising agency should all... Marketing Jeff Small Mon, 14 Jan 2008 00:00:00 +0800 http://www.isnare.com/?aid=111729&ca=Marketing Direct response radio advertising, at its core, works in the same way regardless of what type of business you are in. Whether you own a direct-to-consumer model business, a retail business, a web business, or some combination thereof, direct response radio advertising can help you grow. And grow pro... Marketing Jeff Small Tue, 11 Dec 2007 00:00:00 +0800 http://www.isnare.com/?aid=93810&ca=Marketing Understand Fourth Quarter Hazards to Maximize Profit and Strategic Advantage Like all mediums, radio has various structural characteristics that make certain times of the year more or less favorable for advertising performance. Knowledge about these aspects of radio advertising is of tremendous valu...