http://www.isnare.com/?s=author&a=Jerry+Bader Marketing Jerry Bader Thu, 02 Feb 2012 00:00:00 +0800 http://www.isnare.com/?aid=712933&ca=Marketing More money is wasted on advertising then any other business function. That is not to say businesses shouldn’t advertise but rather people should understand how advertising works. There are many ways to characterize ads but for our purposes let’s make it simple and separate advertising into two disti... Marketing Jerry Bader Mon, 23 Jan 2012 00:00:00 +0800 http://www.isnare.com/?aid=1277929&ca=Marketing Website Engagement Techniques: The Caricature Effect Marketing is all about getting noticed, getting remembered, and motivating people to action. Whether it’s a website, display ad, or video, it must first grab people’s attention, it must stop the viewer from going on to the next website, turning th... Marketing Jerry Bader Wed, 18 Jan 2012 00:00:00 +0800 http://www.isnare.com/?aid=695673&ca=Marketing Sometimes business people make things harder than they have to be, take marketing for instance. Marketing is pretty simple when you get right down to it: discover the emotional value inherent in what you sell and present it in a memorable manner that differentiates you from the competition. What can... Marketing Jerry Bader Sun, 18 Dec 2011 00:00:00 +0800 http://www.isnare.com/?aid=661988&ca=Marketing Here’s a question for you? What do you need to be successful? What will it take for you to climb out of that deep, dark, dungeon of despair and mediocrity? What are you willing to do to be the best you can be? Look around. Things are nuts, the economy stinks, politicians are goofy, people are addict... Marketing Jerry Bader Sat, 26 Nov 2011 00:00:00 +0800 http://www.isnare.com/?aid=1183524&ca=Marketing The companies that make a real impact in the marketplace are not the ones that produce what people think they want, but rather the ones that produce what people will want but don’t know it. The ability to know what people will want before they know it exists is not a result of intensive market resea... Marketing Jerry Bader Wed, 19 Oct 2011 00:00:00 +0800 http://www.isnare.com/?aid=606051&ca=Marketing Many years ago I had a professor whose favorite saying was, "It's the simple things that elude people." It's not a new idea of course, but it is an important one, often associated with 14th century English logician William of Ockham. Occam's razor as it is commonly referred to states that "entities... Marketing Jerry Bader Thu, 13 Oct 2011 00:00:00 +0800 http://www.isnare.com/?aid=1067744&ca=Marketing Web videos have many purposes: they display, present, inform, educate, enlighten, and entertain; they also persuade, motivate, and sell. Marketing videos can serve any one of these purposes or they can serve all of them. What is important is the audience remembers the message and the company that de... Marketing Jerry Bader Sun, 25 Sep 2011 00:00:00 +0800 http://www.isnare.com/?aid=587269&ca=Marketing If you were to put together a list of irritating and annoying everyday occurrences, those dinnertime phone calls about getting your ducts cleaned or your windows and doors replaced would be high on the list, followed closely by email spam, and television commercials that seem to be twice as loud as... Marketing Jerry Bader Sat, 24 Sep 2011 00:00:00 +0800 http://www.isnare.com/?aid=1035202&ca=Marketing You may not remember the 1950s but the so-called “Golden Age” of television was in general pretty bad. Yes, there were some great, groundbreaking programs but there was also a lot of crap, especially the commercials that for the most part were emotionally and psychologically clumsy despite their pse... Marketing Jerry Bader Sat, 10 Sep 2011 00:00:00 +0800 http://www.isnare.com/?aid=574708&ca=Marketing Now that just about everybody is a believer in Web video, it's time to figure out just how to use it effectively as a marketing communication tool. Oh sure, there are a few diehard holdouts filling their sites with thousands of words of densely congealed text in a vain attempt to attract 'Mr. GoodSe...