http://www.isnare.com/?s=author&a=Jerry+Hart Marketing Jerry Hart Mon, 31 Jul 2006 00:00:00 +0800 http://www.isnare.com/?aid=61123&ca=Marketing Have you ever been in a room where people are talking, but you don't understand a thing about the topic, or perhaps even the language? It's similar online. You have to start communicating on your website using the terminology that your visitors use. If you use the right terminology and phrases, not... Internet Jerry Hart Wed, 21 Jun 2006 00:00:00 +0800 http://www.isnare.com/?aid=56044&ca=Internet I could dive right in and propel us into a discussion of what’s coming in the next few years — yes, the "tsunami" of business that will be coming to interactive e-mail, interactive web, interactive everything. And here’s a serious warning: Most marketers, let alone companies, are not really ready fo... Marketing Jerry Hart Wed, 21 Jun 2006 00:00:00 +0800 http://www.isnare.com/?aid=56046&ca=Marketing After completing a “Who, What, Where, Why and How” exercise, there are a few more steps to preparing your website for success. Success here means a website that is leveraging your money and time while drawing your visitor closer and closer to acquisition and a long-term relationship with you. Yes, a... Internet Jerry Hart Wed, 21 Jun 2006 00:00:00 +0800 http://www.isnare.com/?aid=56048&ca=Internet While you may be able to read some highlights of web strategies to implement overnight without much planning, it's important to realize that websites change the way an organization communicates with its staff, customers, investors, and the general public. A change in communication is a major shift f... Marketing Jerry Hart Wed, 21 Jun 2006 00:00:00 +0800 http://www.isnare.com/?aid=56051&ca=Marketing Optimizing your e-mail opt-in process is one of the most important, though often forgotten, parts of your e-mail/web marketing program. How you present your opt-in pages and forms determines the rate of list growth and the quality of your list, and establishes subscriber expectations that subsequent...