http://www.isnare.com/?s=author&a=Jerry+McTigue Marketing Jerry McTigue Mon, 28 Dec 2009 00:00:00 +0800 http://www.isnare.com/?aid=106215&ca=Marketing Why do some salespeople sell like gangbusters while others fall flat on their face? Because what they say, and how they say it, is everything. The same with advertising copy. Your copy is your surrogate salesperson. And the way it is written has everything to do with whether or not your ad sells, yo... Marketing Jerry McTigue Mon, 28 Dec 2009 00:00:00 +0800 http://www.isnare.com/?aid=462686&ca=Marketing If you had just three seconds to interest someone in your product or service, what would you say? Think about it. What would you tell them, in a handful of words, that would make them stop in their tracks and declare "Wow, that's pretty neat. Tell me more." If you can't come up with anything, you're... Marketing Jerry McTigue Sat, 15 Aug 2009 00:00:00 +0800 http://www.isnare.com/?aid=106599&ca=Marketing Always assume your prospect knows nothing about you, your business, your products, your services. Because invariably they don't. Even if they did, with everything else cramming their brain, they need to be reminded and reassured you are who they think you are. (That's why one of the world's most rec...