http://www.isnare.com/?s=author&a=Jessica+Satterfield Marketing Jessica Satterfield Tue, 04 Mar 2008 00:00:00 +0800 http://www.isnare.com/?aid=202337&ca=Marketing As children, we learned the adage, “It’s what’s on the inside that counts.” While that theory teaches a valuable lesson to youngsters, it doesn’t tell the whole story. As far as your business goes, there’s something else that matters just as much as your service or the quality of your product. It’s...