http://www.isnare.com/?s=author&a=Joan+Pasay Marketing Joan Pasay Mon, 05 Dec 2005 00:00:00 +0800 http://www.isnare.com/?aid=22067&ca=Marketing A few months ago I started getting a bunch of junk Spam messages. All the messages had the same subject line. Thinking that the emails were hocking cheap Ritalin, I left them in my Spam filter and continued with my daily tasks. Besides, my ADHD was under control with my five Starbucks lattes-a-day p... Marketing Joan Pasay Mon, 05 Dec 2005 00:00:00 +0800 http://www.isnare.com/?aid=22068&ca=Marketing I moved into a new office recently and was unpacking when I realized I was fading fast and needed a caffeine fix. Seems my Starbucks cappuccino machine had gotten lost with the movers. I panicked. "Now what?" I thought. I had never gone a full afternoon without a latte. I knew something would happen... Marketing Joan Pasay Sun, 20 Nov 2005 00:00:00 +0800 http://www.isnare.com/?aid=20109&ca=Marketing As I was looking around the Internet this week I was reminded of something that I have seen so many email marketers miss. It's so simple I can't believe anybody does it, but everyday I open my inbox, I see it dozens of times. What is it? -Well it's something that takes about one minute to set up -It... Marketing Joan Pasay Sun, 20 Nov 2005 00:00:00 +0800 http://www.isnare.com/?aid=20110&ca=Marketing For those of you who know me you’ve gotten the message that I am passionate about customer privacy. What kind of an Email Marketer would I be if I wasn’t? First off, if you don't have a privacy policy on your website stop reading this Email Marketing article and get one. I mean it, it is important.... Marketing Joan Pasay Sun, 20 Nov 2005 00:00:00 +0800 http://www.isnare.com/?aid=20111&ca=Marketing The other day I heard someone at a 6:00 am network meeting proclaim - "I have an ezine!" Still half asleep, and hopped up on my third cup of coffee, my mind raced to try to figure out what he was talking about. I remained silent and sent my best early morning grin the way of the self-declared ezine-... Marketing Joan Pasay Sun, 20 Nov 2005 00:00:00 +0800 http://www.isnare.com/?aid=20112&ca=Marketing If you grasp today's lesson with clarity and apply the principles to your future Email Marketing campaigns I know you will not only be sporting a spring in your step but your wallet will need to be expanded as well. Oh, and I almost forgot, mastering these principles won't take a lot of your time an... Marketing Joan Pasay Tue, 01 Nov 2005 00:00:00 +0800 http://www.isnare.com/?aid=17122&ca=Marketing It sure is a big responsibility to be in charge of the company Email Newsletter. Once a week you, and only you, are responsible to carefully craft an email marketing message and get it out to all of your sacred e-newsletter subscribers. You take the job seriously and get started early in the week. Y... Marketing Joan Pasay Tue, 01 Nov 2005 00:00:00 +0800 http://www.isnare.com/?aid=17123&ca=Marketing Ok, I admit it. I have a few heroes. Who doesn’t? But what do you do when you find out one of your heroes can’t spell, construct a sentence or sign his name? It all started when I ended up on the website of one of my heroes. He said he had a Blog so I assumed he was telling the truth. Since he only... Marketing Joan Pasay Tue, 01 Nov 2005 00:00:00 +0800 http://www.isnare.com/?aid=17124&ca=Marketing So why do so many people cry and pull their hair out when it comes to building an email list? It's really simple - they don't know how to do it. Before you start building an email list you need to know one thing. What I'm about to tell you is so paramount you will want to stop reading this email and... Marketing Joan Pasay Tue, 01 Nov 2005 00:00:00 +0800 http://www.isnare.com/?aid=17125&ca=Marketing Do you remember the word I made up last time? Unjoin. Today I'll let you know what the concept of unjoining means and how it will get you in trouble with your customers. So, what does it mean to 'unjoin' a list before you join it? Here are two real life examples I came across the other day from two...