http://www.isnare.com/?s=author&a=Joe+Farinaccio Travel Joe Farinaccio Mon, 26 May 2008 00:00:00 -0700 http://www.isnare.com/?aid=256440&ca=Travel On September, 18 1502, Christopher Columbus anchored offshore near present day Puerto Limón, Costa Rica. A lot has changed since then. Costa Rica is probably the #1 visited tourist country in Central America. Why? Because Costa Rica goes out of the way to protect its natural beauty and resources. Bo... Marketing Joe Farinaccio Fri, 04 May 2007 00:00:00 -0700 http://www.isnare.com/?aid=148446&ca=Marketing Here are 6 quick tips for the sales copy on your webpages. They’re a must if you’re trying to use a website to sell anything. 1) Make your webpages conversational. In other words, write in the same way you’d “speak.” This obviously doesn’t mean you write sloppy. A large corporation shouldn’t use... Marketing Joe Farinaccio Wed, 25 Apr 2007 00:00:00 -0700 http://www.isnare.com/?aid=145112&ca=Marketing Postcard advertising works for many businesses. Which ones? You have to test in order to find out. But it’s not hard. And if postcards will work for you, then you’ll probably save a lot of money on advertising – and get much better results. If you've got a local service business then postcard adve... Marketing Joe Farinaccio Thu, 12 Apr 2007 00:00:00 -0700 http://www.isnare.com/?aid=141381&ca=Marketing COPY RULES! When I say, "Copy Rules," I’m not talking about the “rules of good sales copy.” What I mean is, in advertising, “good sales copy rules the day.” In other words, "Copy is king!" Okay ... maybe I'm a little biased. After all, I'm a copywriter. Then again, I've learned the most import...