http://www.isnare.com/?s=author&a=John.Drummond Business John.Drummond Fri, 04 Apr 2008 00:00:00 +0800 http://www.isnare.com/?aid=240352&ca=Business One: articulate a clear sense of purpose First, revisit the purpose of the business. The purpose should be inspirational for everyone with a stake in the business. There are very few businesses that do not make a social contribution. You take away oil or banking, the utilities or transport businesse... Business John.Drummond Fri, 04 Apr 2008 00:00:00 +0800 http://www.isnare.com/?aid=240354&ca=Business Seven years ago, as the Millennium turned, my US buddy Jim Armstrong looked out of our Liverpool office over the River Mersey and told me that a business was not a brand to be built, it was a cause to be believed in. It was a claim that felt at the time to be a bit rich for the palate of the UK boar...