http://www.isnare.com/?s=author&a=John+Buchanan Food and Drinks John Buchanan Wed, 11 Jun 2008 00:00:00 -0700 http://www.isnare.com/?aid=261675&ca=Food+and+Drinks Americans are appalled at the rising cost of gasoline that topped $4 a gallon in May. Yet, we think nothing of paying $9 a gallon for bottled water. To make the comparison even more perplexing consider that gasoline, for most people, is essential to everyday living while bottled water is optional, u... Internet John Buchanan Wed, 11 Jun 2008 00:00:00 -0700 http://www.isnare.com/?aid=261677&ca=Internet Yes, the title is correct. When you get down to it, it only takes two things for your site to rank well in the search engines. The problem is most sites only do one or the other correctly. The sites that do these two "magical" things properly enjoy those coveted spots at the top of the rankings. So... Internet John Buchanan Sun, 25 May 2008 00:00:00 -0700 http://www.isnare.com/?aid=256402&ca=Internet What if I told you that all the links in your site that point to your homepage (i.e. the "default" page) of your domain are doing you more harm than good? That would sound pretty silly wouldn't it? Well, in many instances, those links are doing just that. Before I go any further, let me explain exac... Internet John Buchanan Sun, 25 May 2008 00:00:00 -0700 http://www.isnare.com/?aid=256422&ca=Internet Seeing your site at the top of the search results for your target phrase as a beautiful thing; however, if it doesn't drive quality, converting traffic to your site, it's not doing you any good. The goal of any true optimization campaign is not only to get a site and it's pages to the top of the res... Internet John Buchanan Fri, 27 Apr 2007 00:00:00 -0700 http://www.isnare.com/?aid=146291&ca=Internet One of the most important factors in today's search engine ranking algorithms is link popularity. Unfortunately, it can also be one of the trickiest. Webmasters are constantly looking for new ways to get links to their sites. One of method that I often see overlooked is the use of testimonials. Most... Internet John Buchanan Fri, 27 Apr 2007 00:00:00 -0700 http://www.isnare.com/?aid=146293&ca=Internet One of the keys to obtaining top rankings, or ANY rankings for that matter is making sure that the search engines can properly spider and index your site. This means doing whatever you can to make sure the search engines are able to reach each page of your site as easily as possible. When I talk to... Internet John Buchanan Fri, 27 Apr 2007 00:00:00 -0700 http://www.isnare.com/?aid=146295&ca=Internet If you read back through older information on search engine optimization (SEO), such as information from 4-5 years ago, you will likely notice that keyword density played a crucial role in how a page ranked in the search engines. In case you are unfamiliar with the term, "keyword density" refers to... Internet John Buchanan Tue, 24 Apr 2007 00:00:00 -0700 http://www.isnare.com/?aid=145058&ca=Internet One of the least understood and utilized areas of SEO is probably page structure. Webmasters will use an editor such as Frontpage, Dreamweaver, etc. to create there pages making sure to get the right keywords in the title tags, spread throughout the pages, in links, alt tags, etc. all the while forg... Internet John Buchanan Tue, 24 Apr 2007 00:00:00 -0700 http://www.isnare.com/?aid=145298&ca=Internet It's amazing to me, the number of people who still do not take proper advantage of the power of the title tag. The title tag, is arguably THE most important on-page factor in SEO (and much more as you'll soon learn). If you happen not to be too versed in HTML coding I'll explain what the title tag i... Internet John Buchanan Tue, 24 Apr 2007 00:00:00 -0700 http://www.isnare.com/?aid=145299&ca=Internet It amazes me sometimes, the amount of outdated and mis-information that can be found on the internet. One of the best examples would certainly have to be Meta Tags. I still talk to people that are of the firm belief that all they have to do is add the proper META tags to a site and that site will au...