http://www.isnare.com/?s=author&a=Joseph+Pratt Internet Joseph Pratt Thu, 07 Jun 2007 00:00:00 -0700 http://www.isnare.com/?aid=81885&ca=Internet Thank goodness Hurricane Ernesto was a dud; Floridians deserve a break from hurricanes and the rest of us are certainly not starved for hurricane coverage. As this storm’s demise became obvious the cable news teams must have scrambled for alternative stories and maybe this prompted CNBC to air an in... Internet Joseph Pratt Mon, 04 Jun 2007 00:00:00 -0700 http://www.isnare.com/?aid=80905&ca=Internet It’s not talked about much, but woodland animals are notoriously unresponsive to advertising. That’s why you don’t expect to see many billboards when camping. The website of a brick-and-mortar business acts much like a cyber billboard, a vitally important informational hub placed on the Internet wit... Internet Joseph Pratt Wed, 21 Jun 2006 00:00:00 -0700 http://www.isnare.com/?aid=54850&ca=Internet Perhaps “blogging” isn’t such a graceful word. For me, personally, it sounds like a worded drudgery the way cereals can be soggy, skies can be foggy, and the way minds can be groggy. But for now, it’s too late to rename this shortened word for web-logging. Widespread blogging is nevertheless one of... Marketing Joseph Pratt Mon, 01 May 2006 00:00:00 -0700 http://www.isnare.com/?aid=46188&ca=Marketing Google’s Adwords is still the yardstick by which other search advertising platforms measure themselves. This isn’t merely an industry observation, but a respectful sentiment that I share now, having learned the ins and outs of Adwords first hand. At ICMediaDirect.com I use this experience to give cl... Internet Joseph Pratt Wed, 22 Feb 2006 00:00:00 -0800 http://www.isnare.com/?aid=36010&ca=Internet In November I wrote an article and referenced a trip that ICMediaDirect.com’s VP of Business Development, Diana Lee, took to China. She participated in Shanghai’s inaugural ad:tech conference. It was a great trip and our company’s ties with China are stronger because of it. Like most Western compani... Marketing Joseph Pratt Tue, 24 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=30181&ca=Marketing When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to voice his or her opinion on the World Wide Web....