http://www.isnare.com/?s=author&a=Joshua+Feinberg Computers and Technology Joshua Feinberg Wed, 10 Jun 2009 00:00:00 -0700 http://www.isnare.com/?aid=321891&ca=Computers+and+Technology When starting a computer business, most obsess over technology and certifications, and give relatively little thought to crucial business issues. Starting a computer business requires organization and careful planning. You need to make sure you have everything in order before you open for business.... Business Joshua Feinberg Mon, 30 Mar 2009 00:00:00 -0700 http://www.isnare.com/?aid=321888&ca=Business Many technology professionals starting their own businesses underestimate the sheer power of computer business names as a marketing tool for more easily selling IT services to steady, high-paying clients. Choosing the right name for your company can be challenging and must be well thought out before... Computers and Technology Joshua Feinberg Tue, 23 Oct 2007 00:00:00 -0700 http://www.isnare.com/?aid=91521&ca=Computers+and+Technology Follow up, as we said last time, is a critical component of your marketing system. You need to stay in touch with your contacts. The tricky part is making sure your follow up doesn't cross over into pestering. This is where creative follow up comes in. Last time we gave you some follow up tips, here... Marketing Joshua Feinberg Thu, 18 Oct 2007 00:00:00 -0700 http://www.isnare.com/?aid=91134&ca=Marketing Follow up is an incredibly important aspect of your marketing and contact management systems. You need to be diligent but not aggressive with your follow-up, though. Your follow up should be creative and customized for each lead or prospect but never so overwhelming that you are perceived as a pest.... Computers and Technology Joshua Feinberg Tue, 16 Oct 2007 00:00:00 -0700 http://www.isnare.com/?aid=91133&ca=Computers+and+Technology Contact management systems are an excellent way to track the success of your various marketing techniques. You can put together a quick spreadsheet to track your contact data but why? It is time consuming and with the excellent contact management systems available commercially, there is no need to r... Marketing Joshua Feinberg Tue, 25 Sep 2007 00:00:00 -0700 http://www.isnare.com/?aid=91132&ca=Marketing Sales pipelines are an important concept in business marketing. At any one point you will have different people in different phases of the buying process: your sales pipeline. How you market to these people varies. When you know who, and how many, you have in your sales pipelines you can plan yo... Marketing Joshua Feinberg Fri, 24 Aug 2007 00:00:00 -0700 http://www.isnare.com/?aid=90451&ca=Marketing Marketing surveys are an excellent way to get information from contacts, prospects, and leads for your PC Repair Business. They allow you to keep in touch and keep current with what is going on after you have made a sales call. Your goal in marketing is to keep your name current in your prospects' m... Business Management Joshua Feinberg Fri, 17 Aug 2007 00:00:00 -0700 http://www.isnare.com/?aid=93459&ca=Business+Management Business agreements with other IT companies can be an excellent way to secure high quality referrals. When you are dealing within a B2B context, the referrals you get from non competing IT businesses tend to be ones that will turn into long term service contracts. This is exactly the kind of busines... Business Management Joshua Feinberg Tue, 07 Aug 2007 00:00:00 -0700 http://www.isnare.com/?aid=91895&ca=Business+Management A salesperson is not a good idea early on. This is a question that many computer services businesses have. The best advice I have is that it is generally a very, very bad idea to hire a salesperson when you are just getting established. Early on, your focus needs to be on establishing the identity o... Marketing Joshua Feinberg Fri, 03 Aug 2007 00:00:00 -0700 http://www.isnare.com/?aid=90203&ca=Marketing Referral programs are a great way to boost your Network Consulting Business. Typically a referral program provides service credits to those clients who send you new business. If you offer a referral program you provide your clients with an incentive to pass your name onto other businesses. These typ...