http://www.isnare.com/?s=author&a=K.+Hanks Marketing K. Hanks Sun, 06 Dec 2009 00:00:00 -0800 http://www.isnare.com/?aid=451628&ca=Marketing Online marketing, in particular search marketing is one industry that is expected to have double digit growth despite the downward economy. When focused properly the ROI from online marketing can be significant, the premise being that you need to know what to focus on. While search marketing can lea... Business K. Hanks Sun, 06 Dec 2009 00:00:00 -0800 http://www.isnare.com/?aid=451629&ca=Business In the last decade online search has become more intelligent. Advances in algorithms have resulted in high quality search results that are more relevant to the Internet users. In addition, consumers have become more specific and think through the search query process much more differently. Relating... Marketing K. Hanks Mon, 03 Aug 2009 00:00:00 -0700 http://www.isnare.com/?aid=393191&ca=Marketing Ask a “main street” American how the economy is doing and they’ll say ‘we’re in a recession, if not a depression.’ Ask the same question to a reputable SEO professional and you’ll likely hear their business is in a boom. Why is this happening? For those that have harnessed the power of online market... Sports K. Hanks Sun, 15 Feb 2009 00:00:00 -0800 http://www.isnare.com/?aid=346973&ca=Sports Too many 2009 Super Bowl TV Commercials will not get the full value and attention they deserve. This is because companies advertising still do not fully understand traditional versus non-traditional marketing and have yet to close the loop online with their consumers. Turning away my bias as an unap... Internet K. Hanks Fri, 04 Jul 2008 00:00:00 -0700 http://www.isnare.com/?aid=269675&ca=Internet If a tree falls in the woods and no one is around does it make a sound? No, by definition to have a sound you need a person there to hear the falling tree. Same rules apply to SEO and link building. You can build the “beautiful swan” of websites, one that has rich graphics, great story telling and a... Internet K. Hanks Fri, 06 Jun 2008 00:00:00 -0700 http://www.isnare.com/?aid=260571&ca=Internet A core SEO principle involves understanding the SEO long tail of keywords and how to leverage its potential with your on page and off page strategy. When a search engine optimization specialist masters long tail keyword research he (or she) is enabling the website’s ability to maximize search engine... Internet K. Hanks Fri, 16 May 2008 00:00:00 -0700 http://www.isnare.com/?aid=253427&ca=Internet Many marketing managers have found the first half of 2008 has been nerve wrenching. Turn on the television, radio or open a newspaper and you’ll see that consumer confidence is down, inflation is creeping in and overall confidence in the economy is reaching historical lows. It is not your fault the... Internet K. Hanks Thu, 24 Apr 2008 00:00:00 -0700 http://www.isnare.com/?aid=243976&ca=Internet Meta tags contain information about a website. To the SEO (search engine optimization) industry, meta tags and title tags are critical to assist with search engine rankings. Think of these tags as your way to help influence how you define the topic of an individual webpage. Understanding Search Engi... Internet K. Hanks Thu, 24 Apr 2008 00:00:00 -0700 http://www.isnare.com/?aid=245524&ca=Internet In this article we’ll review two PDF file scenarios and how search engines such as Google, Yahoo and MSN index them. If you’re reading this, then you’re most likely concerned about SEO and how your site ranks. Before you reach out to a search engine optimization agency read about a few basic SEO tip... Internet K. Hanks Thu, 17 Apr 2008 00:00:00 -0700 http://www.isnare.com/?aid=243975&ca=Internet The dollar is falling, oil is up, credit is more difficult to get and every time you turn on the TV, or go online you hear buzz about a pending recession. Sales and marketing managers are scratching their heads wondering how they will achieve budgeted sales figures. Before you brush up on Brian Trac...