http://www.isnare.com/?s=author&a=Karla+Jo+Helms Marketing Karla Jo Helms Sun, 19 Aug 2007 00:00:00 +0800 http://www.isnare.com/?aid=176247&ca=Marketing What does it take to get ahead in today’s marketing world? Some smart thinking, apparently. Consumers today encounter from 3,500 to 5,000 marketing messages per day, vs. 500 to 2,000 in the 1970s, says J. Walker Smith, president of consumer and marketing watcher Yankelovich. According to USA TODAY a... Marketing Karla Jo Helms Sun, 19 Aug 2007 00:00:00 +0800 http://www.isnare.com/?aid=176242&ca=Marketing For many professionals, selling is becoming an impossible mission. There are even books written on the subject letting you believe that “selling is dead…” Yes, selling is becoming seriously challenging. The first reason is: there are more and more competitors out there who swear they have a better p... Internet Karla Jo Helms Sat, 18 Aug 2007 00:00:00 +0800 http://www.isnare.com/?aid=176010&ca=Internet Email marketing gets a bad rap. The controversy about email marketing is a quagmire that leaves many business owners in confusion in its wake. According to a new study by the Direct Marketing Association, email marketing delivers the highest return on investment of all media available to marketers.... Marketing Karla Jo Helms Thu, 16 Aug 2007 00:00:00 +0800 http://www.isnare.com/?aid=175285&ca=Marketing The direct response advertising business is a $250 Billion dollar industry. Yes, Billion with a capital. Yet people think they are not affected by direct response - until you find a George Foreman Grill in their kitchen. Even the most unsuspecting people are roped in by direct response (DR) advertis... Marketing Karla Jo Helms Thu, 16 Aug 2007 00:00:00 +0800 http://www.isnare.com/?aid=175290&ca=Marketing In today’s business world, lack of marketing knowledge can seriously impact business. Marketing is a fluid subject today; it is evolving and innovating at every turn. Staying ahead of the marketing game seems like the last thing many entrepreneurs get around to doing, but it is vital if one plans to... Jobs Karla Jo Helms Thu, 16 Aug 2007 00:00:00 +0800 http://www.isnare.com/?aid=175294&ca=Jobs What is the responsibility of our corporate leaders when facing a world where a large majority regards senior citizens as a group of second-class citizens? Statistics show that seniors (65+) represent 12.7% of U.S. population, about one of every eight Americans. Mature adults are the fastest growi...