http://www.isnare.com/?s=author&a=Karon+Thackston Marketing Karon Thackston Sun, 24 Jan 2010 00:00:00 +0800 http://www.isnare.com/?aid=310325&ca=Marketing It's funny how we, as website owners, don't always think like our visitors. A course of action that might seem perfectly obvious to us may stop our visitors right in the middle of their buying process. Take, for instance, e-commerce–type copy. Do you realize that what happens after your customers re... Internet Karon Thackston Sat, 09 May 2009 00:00:00 +0800 http://www.isnare.com/?aid=283809&ca=Internet The question is a rather odd one: "What's your conversion rate?" The correct response would be another question: "Which conversion rate?" What most people are really asking is how many sales have you made? But the sales process – in almost all cases – takes more than one step. Most online businesses... Marketing Karon Thackston Mon, 16 Feb 2009 00:00:00 +0800 http://www.isnare.com/?aid=242509&ca=Marketing Let me enlighten you about something you might not have considered. Ultimate conversions from pay-per-click (PPC) ads come from a process, not a single event. Oftentimes, online marketers focus on the effects of PPC copywriting and the click-through rate it achieves. That click-through rate is thoug... Marketing Karon Thackston Fri, 18 Jan 2008 00:00:00 +0800 http://www.isnare.com/?aid=133171&ca=Marketing © 2007, All Rights Reserved It happens more frequently than you might think. People spend a lot of time and money getting their sites ranked highly in the search engines, but give little or no attention to converting their visitors into paying customers. What's their logic? From what copywriting pro... Marketing Karon Thackston Fri, 18 Jan 2008 00:00:00 +0800 http://www.isnare.com/?aid=119845&ca=Marketing © 2007, All Rights Reserved You have one, whether you know it or not. Everybody does. There is something unique about your business; you just have to discover what it is. And therein lies the problem. Most business owners and managers don't understand how to create a truly unique selling proposition... Marketing Karon Thackston Fri, 18 Jan 2008 00:00:00 +0800 http://www.isnare.com/?aid=127868&ca=Marketing by Karon Thackston © 2007, All Rights Reserved I found out quite by chance. I noticed a research brief in my inbox entitled, "Bad Web Experience Impacts Brick and Mortar Shopping." Being primarily focused on Internet business, I really didn't pay it much attention. But then I noticed it made refe... Marketing Karon Thackston Fri, 18 Jan 2008 00:00:00 +0800 http://www.isnare.com/?aid=132196&ca=Marketing © 2007, All Rights Reserved There I was – stuck, staring at my computer screen and gritting my teeth. "All these calculators are virtually the same. All calculators add, subtract, divide and multiply.” I huffed, “How am I supposed to write different copy for 25 calculators that are all pretty much i... Marketing Karon Thackston Fri, 18 Jan 2008 00:00:00 +0800 http://www.isnare.com/?aid=146727&ca=Marketing There's no doubt. Wholesalers USA knows their customers. They've spent the time digging through log files to analyze site stats. They've spoken with customers on the phone and emailed with them. They've used client feedback to develop new products that have taken off like a rocket! Wholesalers... Marketing Karon Thackston Fri, 18 Jan 2008 00:00:00 +0800 http://www.isnare.com/?aid=146728&ca=Marketing In Part 1 of this series, we discovered that explaining the value your products offer is only one part of the copywriting process. Creating a visual image is another. While Wholesalers USA knew their target customers better than most companies do, they needed help with two areas: optimizing their... Marketing Karon Thackston Fri, 18 Jan 2008 00:00:00 +0800 http://www.isnare.com/?aid=161001&ca=Marketing There has been a debate about the use of keywords for years. Many SEO copywriters will tell you that using keyphrases in their entirety is the best practice for getting high rankings. Others insist it really doesn't matter -- that as long as all the individual words within the phrase are used, your...