http://www.isnare.com/?s=author&a=Ken+Lizotte+CMC Business Management Ken Lizotte CMC Wed, 07 Oct 2009 00:00:00 +0800 http://www.isnare.com/?aid=336497&ca=Business+Management Many firms employ public relations firms to help them access media (business newspapers and magazines, business radio, press release) and thus spread the word about their products and services. Yet using the media effectively requires upending its conventional emphasis. Sending out press releases ab... Business Ken Lizotte CMC Wed, 07 Oct 2009 00:00:00 +0800 http://www.isnare.com/?aid=336503&ca=Business It runs totally against all common sense and yet we do it anyway. When it comes to business development, all too frequently we ignore our business “friends” in favor of seemingly more desirable (yet unknown) strangers. Our assumption is that somewhere “out there” lies a rainbow of the best prospect... Business Ken Lizotte CMC Tue, 06 Oct 2009 00:00:00 +0800 http://www.isnare.com/?aid=334180&ca=Business Entrepreneurs today are at the ends of their ropes. So much ruthless competition, so many sudden new technologies to learn, so much swift, bewildering change in the marketplace. Where’s the time to deal with all of it, especially while serving current customers and searching for new ones? And when n... Business Ken Lizotte CMC Sun, 04 Oct 2009 00:00:00 +0800 http://www.isnare.com/?aid=331372&ca=Business Opportunities to be published online now abound and are expanding exponentially. There are so many websites looking for articles to keep them fresh, so many e-newsletters seeking articles, so many online versions of print publications looking for articles—the e-landscape is wide open. And if you won... Business Ken Lizotte CMC Sat, 03 Oct 2009 00:00:00 +0800 http://www.isnare.com/?aid=329776&ca=Business With the B2B market as competitive as it has now become, companies need to develop new ways to hold on to current customers, smart ways to bring back old ones and ingenious ways to entice new ones. In easier times, it seems merely a matter of doing a great job delivering goods and services. Business... Business Ken Lizotte CMC Sat, 03 Oct 2009 00:00:00 +0800 http://www.isnare.com/?aid=329778&ca=Business Can a business development action plan possibly succeed when selling techniques are poorly executed? Obviously the answer is no yet many consultants, entrepreneurs and similar professionals pay little attention to improving themselves so they can get it right. “I’m just not good at selling,” they wh...