http://www.isnare.com/?s=author&a=Kevin+Gold Marketing Kevin Gold Mon, 14 Jan 2008 00:00:00 +0800 http://www.isnare.com/?aid=107609&ca=Marketing Because of increasing competition that has led to higher advertising costs with pay-per-click marketing, many battle-scarred - “do-it-yourself” – businesses have not realized their desired objectives. Although publicized as a straightforward, self-service marketing tool, pay-per-click marketing invo... Marketing Kevin Gold Wed, 12 Dec 2007 00:00:00 +0800 http://www.isnare.com/?aid=98274&ca=Marketing Whether you want to maximize your paid search marketing or you are in the process of redesigning your website, you must think like your customer. Sure you heard it all before yet how well are you implementing it? In 1947, an influential salesman named Frank Bettger wrote a famous book called, “How... Marketing Kevin Gold Fri, 14 Sep 2007 00:00:00 +0800 http://www.isnare.com/?aid=98271&ca=Marketing Setting up a pay-per-click campaign is simple, right? Practically all paid search engines especially the top-tiered ones like Google Adwords and Overture provide extensive training materials. It is advertised that in less than three hours, you can select your keywords, write your ads and have a ca... Marketing Kevin Gold Thu, 18 Jan 2007 00:00:00 +0800 http://www.isnare.com/?aid=118154&ca=Marketing Ask yourself this question…”would you rather earn $22,500 or $90,000?” $90,000, right? OF COURSE - unless you’re insane or just bad at math:) That’s the SIMPLE reason why you need to focus on improving website conversion. Let me explain using a simple yet powerful example… If your website receiv...