http://www.isnare.com/?s=author&a=Kristin+Hambelton Marketing Kristin Hambelton Fri, 23 Oct 2009 00:00:00 -0700 http://www.isnare.com/?aid=425823&ca=Marketing Even though many marketers have considered event-triggered marketing, they normally go with more simplistic applications, such as one-off email initiatives. For example, a customer who experiences a technical glitch or abandons an online shopping cart may receive an automatically pushed message. Lar... Marketing Kristin Hambelton Wed, 09 Sep 2009 00:00:00 -0700 http://www.isnare.com/?aid=409327&ca=Marketing In todays business environment, marketers are finding it increasingly necessary to improve the efficacy of their marketing campaigns. In order to achieve the goals set by senior management, it is necessary to effectively measure results and optimize resources, as well as measurably improve efficienc...