http://www.isnare.com/?s=author&a=Kurt+Mortensen Business Kurt Mortensen Sat, 07 Apr 2007 00:00:00 +0800 http://www.isnare.com/?aid=140252&ca=Business Advertising is an investment in your business and is similar to other investments that are designed to improve and expand your business. The return you receive depends on the planning and thought that precede the actual commitment and expenditure of advertising dollars. By first developing an effect... Self Help Kurt Mortensen Sat, 07 Apr 2007 00:00:00 +0800 http://www.isnare.com/?aid=140255&ca=Self+Help What might work wonderfully in one negotiation situation will not always be appropriate in another. The instant someone feels cheated, misled or taken advantage of, your opportunity to negotiate with her/him is over. Negotiation hazards tend to occur when you are taking a particular strategy too far... Self Help Kurt Mortensen Sat, 07 Apr 2007 00:00:00 +0800 http://www.isnare.com/?aid=140257&ca=Self+Help Nothing disarms and invites an audience in more than humor. We are instantly drawn to people we think are funny. We enjoy listening to humorous individuals and hearing what they have to say. Humor grabs attention, creates rapport and makes a message more memorable. It can also relieve tension, enhan... Self Help Kurt Mortensen Sat, 07 Apr 2007 00:00:00 +0800 http://www.isnare.com/?aid=140258&ca=Self+Help Humor’s effectiveness will always ride the emotional tides of your audience members. How well a joke goes over may depend on whose company your prospects are in, whether they are winding down for the day or still up against deadlines or other workplace pressures, whether they are awake and alert or... Computers and Technology Kurt Mortensen Thu, 05 Apr 2007 00:00:00 +0800 http://www.isnare.com/?aid=139316&ca=Computers+and+Technology When we feel cognitive dissonance, we have to find a way to deal with the psychological tension. We have an arsenal of tools at our disposal to help us return to cognitive consistency. Your favorite politician, the local mayor, for whom you campaigned and voted, is in trouble. You spent your own tim... Business Kurt Mortensen Thu, 05 Apr 2007 00:00:00 +0800 http://www.isnare.com/?aid=139323&ca=Business The more indebted we feel, the more motivated we are to eliminate the debt. Pre-giving makes us feel like we have to return the favor. Greenburg said this feeling of discomfort is created because the favor threatens our independence. An interesting report from the Disabled American Veterans Organiza... Self Help Kurt Mortensen Thu, 05 Apr 2007 00:00:00 +0800 http://www.isnare.com/?aid=139325&ca=Self+Help In our age of ever-expanding communication possibilities, researchers have been drawn to answer the question of which communication mode is most likely to lend itself to successful negotiation. Although the answer is undetermined, Face-to-face communication has been proven to have a greater possibil... Self Help Kurt Mortensen Thu, 05 Apr 2007 00:00:00 +0800 http://www.isnare.com/?aid=139327&ca=Self+Help Many think motivation is useless because it doesn’t ensure long-lasting results. This thought tendency can be seen in what I call the Desperation Cycle. The Desperation Cycle shows how human nature influences us to take the easiest path instead of the best one. In persuasion, we need to pull people... Leadership Kurt Mortensen Wed, 04 Apr 2007 00:00:00 +0800 http://www.isnare.com/?aid=139328&ca=Leadership There are four phases that are absolutely essential to making your story cohesive, clear and easy to follow. The first phase involves setting and characters. Your audience needs to have some sense of where and when the story is taking place. Did this story happen in the past or is it occurring in th... Leadership Kurt Mortensen Sat, 31 Mar 2007 00:00:00 +0800 http://www.isnare.com/?aid=138286&ca=Leadership We have all had the experience of feeling an instant connection or bond with someone after just a few seconds of being in their presence. This is the Law of Connectivity. We have probably all met someone whom we instantly did not like and did not want to be around. This is caused by a lack of connec...