http://www.isnare.com/?s=author&a=Lainie+L Internet Lainie L Fri, 14 Dec 2007 00:00:00 -0800 http://www.isnare.com/?aid=208655&ca=Internet To many, the phenomenon known as Web 2.0 is as abstract as a Miro painting. His paintings make perfect sense if you understand each of the elements, language, social implications and context. Surprisingly those exact elements identify the key to understanding how Web 2.0 and the nature of social cau... Marketing Lainie L Fri, 14 Dec 2007 00:00:00 -0800 http://www.isnare.com/?aid=208663&ca=Marketing While strolling along the aisles of the national marketplace, I pretend to be astounded by the myriad of products and brand choices presented to me, all fighting for my attention. I notice that “A” attracts me visually, “B’s” jingle plays mercilessly in my head and the color theme of “C” seems to re... Marketing Lainie L Thu, 13 Dec 2007 00:00:00 -0800 http://www.isnare.com/?aid=208658&ca=Marketing A brand is a singular understanding of an organization, product or service. This includes everything from key identity traits, core values, position in the marketplace and purpose for existence. The driving force behind a healthy customer relationship is often in direct relation to how effectively y... Marketing Lainie L Thu, 13 Dec 2007 00:00:00 -0800 http://www.isnare.com/?aid=208660&ca=Marketing and#8721; Cause Marketing, a strategy commonly used, has proven effective in both deepening brand value and gaining exposure for worthy causes. The general idea of cause [related] marketing involves the cooperative efforts of a “for profit” business and a “not for profit” organization for mutual ben...