http://www.isnare.com/?s=author&a=Laura+Jayne+McDonald Marketing Laura Jayne McDonald Wed, 03 Oct 2007 00:00:00 +0800 http://www.isnare.com/?aid=189121&ca=Marketing Branding is everything. It keeps customers coming back due to the association of a product with quality, quantity, price competitiveness, trust, or any other perceived virtue. Unfortunately, most people associate a brand with a tangible item…say a shoe with a swish on it or a restaurant with golde... Marketing Laura Jayne McDonald Wed, 11 Jul 2007 00:00:00 +0800 http://www.isnare.com/?aid=166167&ca=Marketing I am self-employed and the mother of a newborn. What does this mean? I am at Starbucks every single day. Multiple times each day. Sometimes for hours each day. Anti-consumerism aficionados beware: Starbucks, that beacon of light in an otherwise mind-blowing, mind-boggling, or mind-numbing day... Business Laura Jayne McDonald Fri, 06 Jul 2007 00:00:00 +0800 http://www.isnare.com/?aid=164972&ca=Business So you want to buy a franchise? Sounds like a great idea. After all, buying a proven business formula allows you to be steps ahead of the competition and learn from the success of others. It makes absolute sense on many levels, and thus explains the proliferation of franchising and its thriving s... Womens Interest Laura Jayne McDonald Wed, 20 Jun 2007 00:00:00 +0800 http://www.isnare.com/?aid=161045&ca=Womens+Interest I have wrapped too many gifts – namely, gift baskets - to remember. I consider myself an expert. Whether you do or not is beside the point. Listen up. Here are the tips of the sophisticated gift trade… DO use clear, clean cello when wrapping gift baskets or a grouping of smaller gifts. DON’T use...