http://www.isnare.com/?s=author&a=Laura+Lowell Marketing Laura Lowell Wed, 04 Apr 2007 00:00:00 +0800 http://www.isnare.com/?aid=139245&ca=Marketing What’s the point of having a catchy slogan if it doesn’t work for you? Messages are the ideas that get people’s attention and convince them to buy a product or service. Messages differentiate, helping to generate leads and drive revenue. The challenge for marketers is the sheer volume of messages th... Marketing Laura Lowell Wed, 04 Apr 2007 00:00:00 +0800 http://www.isnare.com/?aid=139242&ca=Marketing We're all bombarded with thousands of messages each day – personally and professionally. Some say it's the Internet; some say it's the all the new media channels the Internet has enabled. Whatever the cause, the effect is the same. The volume of marketing messages is overwhelming to most Americans....