http://www.isnare.com/?s=author&a=Lee+Traupel Business Lee Traupel Fri, 30 Dec 2005 00:00:00 +0800 http://www.isnare.com/?aid=25927&ca=Business E-business directories, like all other business directories, provide listing about business, its contact information, contact person, products and services and more information. The information retrieval gets easier with these online resources, especially with websites like 411web.com where the info... Marketing Lee Traupel Fri, 23 Dec 2005 00:00:00 +0800 http://www.isnare.com/?aid=25385&ca=Marketing It's been said before, but important to re-emphasize, e-mail is the ""killer application"" of the information age. According to the latest Forrester Research numbers, the permission based e-mail industry is projected to grow from $164M (USD) in 1999 to $7.3B by 2005. E-mail is also rapidly moving fr... Marketing Lee Traupel Fri, 23 Dec 2005 00:00:00 +0800 http://www.isnare.com/?aid=25386&ca=Marketing "I only have to point to the 555 plus failed .com companies (according to Web Mergers) as the poster children of the ""speed at any cost"" business mantra that clearly doesn't work. And these were companies who burnt through significant amounts of capital (in the millions, tens of millions or hundre... Marketing Lee Traupel Fri, 23 Dec 2005 00:00:00 +0800 http://www.isnare.com/?aid=25387&ca=Marketing Its no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs said they currently conduct online marketing activities, or, are in the process of implementing or initiati... Marketing Lee Traupel Fri, 23 Dec 2005 00:00:00 +0800 http://www.isnare.com/?aid=25388&ca=Marketing The web and ways to market on the web continue to evolve at warp speed - we see some positive and negative changes occurring - our observations du jour: 1. Publishers are finally starting to charge for branded content. It's still difficult to do, but we are seeing many newsletter publishers charging... Marketing Lee Traupel Fri, 23 Dec 2005 00:00:00 +0800 http://www.isnare.com/?aid=25389&ca=Marketing I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with ""internet"" or ""web"" or ""digital!"" You can't have a conversation today for more than five minutes without some marketing type th... Internet Lee Traupel Thu, 08 Dec 2005 00:00:00 +0800 http://www.isnare.com/?aid=22901&ca=Internet Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about goods and services when the interest level is high and it can be acted on immediately. Up till now opt-in e-mail marketing has been an effective com... Marketing Lee Traupel Thu, 08 Dec 2005 00:00:00 +0800 http://www.isnare.com/?aid=22902&ca=Marketing Qualified traffic is the lifeblood of any web site today, especially for ecommerce sites that are selling goods or services online. But, many media buyers and or owners of web sites are paying too much for traffic by relying on top tier PPC (“pay per click”) search engines like Overture or Google’s... Marketing Lee Traupel Thu, 08 Dec 2005 00:00:00 +0800 http://www.isnare.com/?aid=22903&ca=Marketing Spam e-mail is no longer the mild irritant it once was – it’s clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to spend 20-30 minutes a day dealing with this deluge of junk! According to recent figures, unsolicited... Marketing Lee Traupel Thu, 08 Dec 2005 00:00:00 +0800 http://www.isnare.com/?aid=22904&ca=Marketing This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It’s a very simple que...