http://www.isnare.com/?s=author&a=Linda+Musgrove Marketing Linda Musgrove Mon, 14 Jan 2008 00:00:00 +0800 http://www.isnare.com/?aid=105824&ca=Marketing Trade Show Tip #1 • Setting defined Goals and Objectives for your exhibit is an essential part of maximizing the results for your company at trade shows • Be sure to take ample time familiarizing yourself with the attendee demographics; by understanding their expectations and reasons for attending t... Marketing Linda Musgrove Mon, 14 Jan 2008 00:00:00 +0800 http://www.isnare.com/?aid=105825&ca=Marketing Once you've taken the time to understand "who" you should be marketing to and have researched the appropriate shows to exhibit at, you will need to be certain that you are making an impact on the attendees' mind through your messaging, booth staff and Trade Show Display. Depending on the size of the... Marketing Linda Musgrove Mon, 14 Jan 2008 00:00:00 +0800 http://www.isnare.com/?aid=105826&ca=Marketing There are a gazillion promotional products on the market and it may seem like a daunting task to select the "right one"; make sure you get the highest ROI possible for your promotional item purchase by first defining your Target Audience and secondly, setting Goals and Objectives for your Trade Show... Marketing Linda Musgrove Mon, 14 Jan 2008 00:00:00 +0800 http://www.isnare.com/?aid=105827&ca=Marketing Are you like most Trade Show Managers; you can't wait to get to the part of planning for a show where you can start thinking about all the cute and funny “give-aways” you can hand out in your booth?! Yeah, I thought so - that’s exactly why I am providing you with some planning questions and guidance... Marketing Linda Musgrove Mon, 14 Jan 2008 00:00:00 +0800 http://www.isnare.com/?aid=105828&ca=Marketing Limited budgets and BIG ambition are common for most businesses and particularly noticeable for those exhibiting at Trade Shows! Management and the "Bean Counters" don't understand the importance of having a luxurious Booth Display for representing the company at Trade Shows; lucky for you Pop Up Di...