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<title>Articles Written by Lisa Mazzarese From Isnare.com</title>
<link>http://www.isnare.com/?s=author&amp;a=Lisa+Mazzarese</link>
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<title>Leveraging Key Performance Indicators To Determine The "How" And "Why" Of User Behavior</title>
<category>Internet</category>
<author>Lisa Mazzarese</author>
<pubDate>Sun, 15 Oct 2006 00:00:00 +0800</pubDate>
<link>http://www.isnare.com/?aid=93084&amp;ca=Internet</link>
<description>You just invested your entire interactive marketing budget on a complete overhaul of your website. Even better, you have a marketing strategy in place and have a killer web analyst to report website behavior mapped back to your business objectives. The site launches and everyone is anxiously awaitin...</description>
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