http://www.isnare.com/?s=author&a=Lisa+Nirell Business Lisa Nirell Wed, 05 Nov 2008 00:00:00 +0800 http://www.isnare.com/?aid=271339&ca=Business The decade-long streak of "companies behaving badly" is gradually ending. Many of us wisdom-seekers who track services industry trends, have been quietly praying for the day when the bad behaviors would subside. "Growth at any cost" values -- highly predictable behaviors and beliefs found in many fa... Business Lisa Nirell Wed, 05 Nov 2008 00:00:00 +0800 http://www.isnare.com/?aid=271344&ca=Business In 2003, every successful small to medium-sized IT company we surveyed said that company positioning is one of their biggest priorities as they prepare for tech sector recovery. How do small to medium-sized IT leaders prioritize their marketing efforts as new, often confusing marketing investment op... Business Lisa Nirell Wed, 05 Nov 2008 00:00:00 +0800 http://www.isnare.com/?aid=271351&ca=Business What is "creative destruction," and why have I chosen this topic for my monthly newsletter? Some of you may be feeling some negative thoughts around this term. Believe me-I certainly did when I first heard it! Before you write this off as some newfangled management prose, let me share the history of... Marketing Lisa Nirell Sun, 08 Jul 2007 00:00:00 +0800 http://www.isnare.com/?aid=165927&ca=Marketing In 2001, I was in charge of the worldwide account team who called on Microsoft, and was preparing for my first presentation to 18 top executives at their Redmond headquarters office. This was the biggest account of my 20 year consulting career. Even though I was fully prepared for that presentation,... Business Management Lisa Nirell Wed, 04 Jul 2007 00:00:00 +0800 http://www.isnare.com/?aid=155060&ca=Business+Management As a leader, what would your life look like if your marketing strategy were clear, focused, and exciting? Despite the amount of industry growth, margin erosion, and talent shortage, the DREAM of doing more of what you love is alive, and it's doing well. It simply takes time and patience to learn how... Marketing Lisa Nirell Wed, 04 Jul 2007 00:00:00 +0800 http://www.isnare.com/?aid=155062&ca=Marketing Napoleon Hill, author of Think and Grow Rich, learned that successful people shared 17 common traits. One of those traits was that they shared a "burning desire." How many of us work for organizations where that burning desire--or vision that launched the business--resembles a pile of smouldering e... Leadership Lisa Nirell Wed, 04 Jul 2007 00:00:00 +0800 http://www.isnare.com/?aid=155063&ca=Leadership I was walking out of a recent business networking meeting last week, I looked outside and reflected on the gorgeous morning. Spring in Central Oregon was in full bloom. More cars were driving on the road, the deer had returned to the region, and the stores were brimming with fresh daffodils (the onl...