http://www.isnare.com/?s=author&a=Lisa+Sparks Marketing Lisa Sparks Fri, 02 Mar 2007 00:00:00 -0800 http://www.isnare.com/?aid=130044&ca=Marketing The truth is, I stumbled on this thing called article marketing. And I continue it out of necessity more than anything else. Here's why: There's another Lisa Sparks out there and she also has a substantial presence on the Internet. One day I was waiting to hear back from a potential client. This lad... Marketing Lisa Sparks Fri, 02 Mar 2007 00:00:00 -0800 http://www.isnare.com/?aid=130046&ca=Marketing I recently learned that no matter how much training and years of experience you have, a hurricane can still take its toll on your writing - or your will to write. Although my house sustained minimal damage - compared to my neighbors in Punta Gorda - it was still tough mentally to continue churning o... Marketing Lisa Sparks Fri, 02 Mar 2007 00:00:00 -0800 http://www.isnare.com/?aid=130047&ca=Marketing Let me reveal something I went through that may just help you, too. Like many people I used to cringe at criticism. Really, I hated it. Mentors would tell me to use criticism, ALL criticism, to my advantage. I just had a hard time with that and would try it for a while then end up walking away from... Marketing Lisa Sparks Fri, 02 Mar 2007 00:00:00 -0800 http://www.isnare.com/?aid=130049&ca=Marketing One key part of being successful in article marketing is having somewhere for your readers to go once they've read your article. The link included in your resource box is one of the most valuable parts of the article marketing process because it brings you all the benefits everyone craves: * more su... Writing Lisa Sparks Wed, 03 Jan 2007 00:00:00 -0800 http://www.isnare.com/?aid=114304&ca=Writing We draw our inspiration from a variety of sources, so it's logical that every now and then someone may say we swiped an article. Of course the charge is false. Bottom line: Real article marketing pros don't steal content, because we don't have too. Gathering data from many sources can cause a probl... Writing Lisa Sparks Wed, 03 Jan 2007 00:00:00 -0800 http://www.isnare.com/?aid=114306&ca=Writing I've had so many people approach me about how to boost traffic, increase sales, and get more leads into their businesses. I always tell them that there is a really low-cost way to make it happen for them. Frankly, articles that I wrote three years ago are still bringing me strong and consistent traf... Internet Lisa Sparks Wed, 03 Jan 2007 00:00:00 -0800 http://www.isnare.com/?aid=114307&ca=Internet No matter what you write to your clients or customers, the benefits have to be up front. That's the rule we all know it. Now how do we stick to it? Make a benefits list. Just write down what you know your readers want to get out of life or in their profession. List what they need to make easier. Mak... Writing Lisa Sparks Wed, 03 Jan 2007 00:00:00 -0800 http://www.isnare.com/?aid=114561&ca=Writing Keep in mind there may be a good A recent chat with a friend reminded me of a copywriting lesson I learned long ago in a place far-far way (Philly): Never insult your audience. Easier said than done? Maybe. But we know there's a fine line between insulting your audience and completely alienating the... Internet Lisa Sparks Wed, 03 Jan 2007 00:00:00 -0800 http://www.isnare.com/?aid=114563&ca=Internet I'll tell you. I've heard every excuse, misconception and myth about why people can't profit from article marketing. And to tell you the honest-to-God truth. They're all myths! Lies even! The bottom line is article marketing has never been more effective. A lot of the people who are promoting these... Internet Lisa Sparks Wed, 03 Jan 2007 00:00:00 -0800 http://www.isnare.com/?aid=114564&ca=Internet Everyone promises you expert status when they talk about article marketing, but how many people can actually give you the golden piece of advice that will help you infuse your articles with the hidden words that set you apart as the best in your field? Not many. I found, through years of hit and mis...