http://www.isnare.com/?s=author&a=Liza+Anne+Martinez Marketing Liza Anne Martinez Sat, 17 Apr 2010 00:00:00 +0800 http://www.isnare.com/?aid=318220&ca=Marketing Keywords are an essential part of Search Engine Optimization and PPC Advertising. But all marketing efforts, and money, can go to waste if they are not properly utilized. Here are the most common keyword pitfalls websites and advertisers often dive into. 1. Hiding and Shrinking of keywords. Using yo... Business Liza Anne Martinez Thu, 26 Feb 2009 00:00:00 +0800 http://www.isnare.com/?aid=308811&ca=Business When you have gathered all the keywords you need and have incorporated them in your ad copies, when you have placed your bids and activated your ad campaigns, what's left to do with your PPC campaign? Of course you don’t just sit there and wait. The internet has become such a popular business avenu...