http://www.isnare.com/?s=author&a=Luca+Moretti Marketing Luca Moretti Thu, 10 Sep 2009 00:00:00 -0700 http://www.isnare.com/?aid=408934&ca=Marketing Facebook is THE social network to be on. Re-connecting with your sixth grade crushes and sharing photos with your grandma – these are just a couple of the things you can do on Facebook, which has also become a virtual marketplace for business owners and advertisers. Businesses of all stripes can use... Internet Luca Moretti Sat, 05 Sep 2009 00:00:00 -0700 http://www.isnare.com/?aid=406747&ca=Internet Social media marketing is becoming increasingly standard in online marketing campaigns due to its known ability to build website traffic and inbound links. Link-baiting, Digg-baiting, and submitting your site to social bookmarking sites has both short term and long term value. Nonetheless, social me... Internet Luca Moretti Tue, 01 Sep 2009 00:00:00 -0700 http://www.isnare.com/?aid=405689&ca=Internet Social media has come to play an incredibly important role in the marketing campaigns of a variety of different businesses. Here are 8 rules of social media optimization that you must follow to ensure that you maximize the results of your social media marketing campaign. 1. Increase Your Website’s L... Internet Luca Moretti Sun, 30 Aug 2009 00:00:00 -0700 http://www.isnare.com/?aid=404441&ca=Internet When people in PR circles talk about search marketing, the focus is usually on search engine optimization rather than PPC. However, PPC can be a very valuable search marketing tool that creates instant search visibility and drives traffic to news-related content. For example, The New York Times is k... Marketing Luca Moretti Wed, 19 Aug 2009 00:00:00 -0700 http://www.isnare.com/?aid=399919&ca=Marketing Are your conversion rates nothing to write home about? Do you feel like the copy and design of your landing page needs a big makeover? Give your post-click marketing a boost by evaluating your approach and ensuring that your landing pages implement these 7 important components. 1. Match Your Adverti... Internet Luca Moretti Sat, 15 Aug 2009 00:00:00 -0700 http://www.isnare.com/?aid=398050&ca=Internet Some SEOs claim that directory submission ain’t what it used to be. While that is true to some extent, it is still possible to rank well in Google through directory submission. However, you must submit to quality directories and this is the tricky part. Directories abound but the majority of directo... Business Luca Moretti Tue, 11 Aug 2009 00:00:00 -0700 http://www.isnare.com/?aid=397117&ca=Business Company blogs are often referred to as a must-have item but the truth is that not all companies benefit from having one. The benefits of business blogging include exposure and visibility within your industry and a higher rate of conversions but there are also some risks to consider. Here is a breakd... Internet Luca Moretti Mon, 03 Aug 2009 00:00:00 -0700 http://www.isnare.com/?aid=393173&ca=Internet One way you can get quality traffic for free without the assistance of search engines is via ad swapping. Of course the most effortless way to get traffic to your website is to pay for it via advertising but some of us can’t afford to pay or simply don’t want to. In that case, the solution is ad swa... Internet Luca Moretti Tue, 30 Jun 2009 00:00:00 -0700 http://www.isnare.com/?aid=380116&ca=Internet Quality content, link-building, social media, and on-page optimization – these are just a sampling of the many aspects of SEO. Depending on who you ask, you will get a different answer about which aspect of SEO is most important. You may feel overwhelmed with the SEO tasks ahead of you but you can p... Internet Luca Moretti Fri, 19 Jun 2009 00:00:00 -0700 http://www.isnare.com/?aid=378480&ca=Internet Where have all the good domain names gone? You may be stumped about what domain name you ought to use for your new website. After all, there are several factors you must consider when choosing a domain such as if it helps to build your brand, if it is easy to remember, and if it has SEO benefits. Pr...