http://www.isnare.com/?s=author&a=Mac+Craig Marketing Mac Craig Wed, 08 Oct 2008 00:00:00 +0800 http://www.isnare.com/?aid=180763&ca=Marketing A lot of people prefer watching to reading, especially on the computer screen. Calling movies a ‘video’ is actually a misnomer – it is ‘audio + video’ or what is called an AV. Audio Visuals have been seen to have a far greater retention level among internet viewers than written information. It is no...