http://www.isnare.com/?s=author&a=Mac+McIntosh Marketing Mac McIntosh Wed, 09 Apr 2008 00:00:00 -0700 http://www.isnare.com/?aid=128540&ca=Marketing Most of the fastest growing B2B companies do not rely solely on just one sales lead generation method. They have a complete arsenal of sales lead generation tools at their fingertips, that they can use at ay given time. Here are my eight proven B2B sales leads generation techniques gleaned from help... Marketing Mac McIntosh Wed, 09 Apr 2008 00:00:00 -0700 http://www.isnare.com/?aid=130477&ca=Marketing For the past few years, you've heard so much about blogging that you're reluctantly concluding that now might be the time to join the parade. Yes, blogs do have a place in the IT marketers’ arsenal, but only under the right circumstances. Blog Basics A blog is a personal diary. A daily pulpit. A col... Marketing Mac McIntosh Mon, 01 Oct 2007 00:00:00 -0700 http://www.isnare.com/?aid=94093&ca=Marketing You’ve spent a great deal of time, effort and money putting together your business-to-business sales lead generation programs. How you handle B2B sales leads once you get them makes the difference between a happy sales team and new customers or an unhappy sales team and lost sales. Here’s a checklis... Marketing Mac McIntosh Wed, 01 Aug 2007 00:00:00 -0700 http://www.isnare.com/?aid=88618&ca=Marketing I think most business-to-business marketers should aim for “get it out” and “good enough” rather than aim for perfection when it comes to marketing to drive leads and sales. Why? Because aiming for perfection, in addition to being nearly impossible to achieve, results in your marketing campaigns and... Marketing Mac McIntosh Tue, 31 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=94092&ca=Marketing Your boss wants to see evidence that the money and resources invested in the company's business-to-business marketing activities are really paying off. You start to sweat. Relax. It is surprisingly easy to prove that B2B marketing is contributing to your company's bottom line. Here's how. Show the r... Marketing Mac McIntosh Wed, 06 Jun 2007 00:00:00 -0700 http://www.isnare.com/?aid=78385&ca=Marketing It seems that we business-to-business marketers too often get caught up in the details of direct marketing, rather than concentrating on the things that are most important: the list, the offer and the results. Stop worrying about the unimportant details such as whether it is better to use gray paper... Marketing Mac McIntosh Mon, 31 Jul 2006 00:00:00 -0700 http://www.isnare.com/?aid=63080&ca=Marketing Meet Bill, he’s the owner and CEO of a growing, mid-sized manufacturing company. Bill is in his early 40s, wears glasses and tries his best to squeeze in an early-morning workout whenever he can. He prefers to wear golf shirts and khakis, donning a suit only when he has to. Bill drives a late model... Marketing Mac McIntosh Mon, 17 Jul 2006 00:00:00 -0700 http://www.isnare.com/?aid=63079&ca=Marketing When searching for prospects to buy your products or services, you want to find those companies who have a problem for which you have the solution. The methods you use in finding and contacting those companies will determine if your business-to-business lead generation efforts will be a success or a... Marketing Mac McIntosh Thu, 04 May 2006 00:00:00 -0700 http://www.isnare.com/?aid=48623&ca=Marketing Billions of dollars from business-to-business marketing budgets are spent each year on sales lead generation. Billions more dollars are spent to fulfill and follow up on marketing responses, and to determine which sales leads are qualified and ready for sales attention. Unfortunately, much of this i...