http://www.isnare.com/?s=author&a=Marcia+Yudkin Business Marcia Yudkin Sat, 04 Feb 2012 00:00:00 +0800 http://www.isnare.com/?aid=1316861&ca=Business Someone asked me what kinds of online businesses I’d recommend for someone who wanted to do any necessary work up front, then sit back and enjoy passive income for a number of years. I thought about what I’d heard about and seen and asked for additional input from Internet marketers. Six realistic... Marketing Marcia Yudkin Fri, 20 Jan 2012 00:00:00 +0800 http://www.isnare.com/?aid=1265865&ca=Marketing Not long ago novelist Marilynne Robinson published an article in the New York Times about Biblical references in literature, which got me thinking about Bible-inspired company names and product names. Surprisingly, there aren't that many. Robinson pointed out in her article, "Biblical allusions can... Marketing Marcia Yudkin Sat, 14 Jan 2012 00:00:00 +0800 http://www.isnare.com/?aid=1231459&ca=Marketing When you’re being interviewed, whether that’s on camera, on the phone or in person, sound bites make the difference between getting quoted in the news story and being left out. Unless you’re unusually witty, you should think up your tasty verbal morsels ahead of time and toss them into your intervi... Writing Marcia Yudkin Sat, 14 Jan 2012 00:00:00 +0800 http://www.isnare.com/?aid=1234081&ca=Writing Long ago, pioneering self-help author Napoleon Hill was struggling to name his forthcoming book. Neither he nor the publisher were satisfied with their tentative title, The Thirteen Steps to Riches. Although Hill had thought up more than 500 other titles, they simply didn’t have a title worthy of... Writing Marcia Yudkin Sat, 14 Jan 2012 00:00:00 +0800 http://www.isnare.com/?aid=1234421&ca=Writing It’s a huge and common mistake to fiddle around with possible book titles and expect a bolt of lightning to hit when you finally spot “the one.” Often the one you fall in love with is the title no one else understands – or worse, gives entirely the wrong impression of the book. On the other hand,... Writing Marcia Yudkin Sat, 14 Jan 2012 00:00:00 +0800 http://www.isnare.com/?aid=1235890&ca=Writing Feel stumped when it’s time to create your book title? There’s no need to stare helplessly at a blank page or blank screen. Instead, jump-start your creation of a title by looking at successful books on today’s best-seller lists and using the patterns you can identify in those titles to spark your... Marketing Marcia Yudkin Thu, 24 Nov 2011 00:00:00 +0800 http://www.isnare.com/?aid=1168241&ca=Marketing A webinar is a seminar that people listen to and watch on the web, via their computer, while a teleseminar involves listening only, via the telephone or computer. A webinar is also sometimes called a webcast. When numerous presenters are involved in the same program, it may be called a web confere... Marketing Marcia Yudkin Thu, 24 Nov 2011 00:00:00 +0800 http://www.isnare.com/?aid=1170436&ca=Marketing You may have heard that speaking – on stage, in teleseminars, via webinars – is a terrific way to build your list and get those in your target market excited about doing business with you. What you probably have not heard is that there are two vastly different paradigms for using speaking to genera... Marketing Marcia Yudkin Sat, 12 Nov 2011 00:00:00 +0800 http://www.isnare.com/?aid=627525&ca=Marketing A few years back, the firm MarketingExperiments ran tests of product names and domain names using Google Adwords, with results that could very well impress company and product namers to employ this method. By changing just the name in identical ads, the research team was able to show significant dif... Writing Marcia Yudkin Sat, 12 Nov 2011 00:00:00 +0800 http://www.isnare.com/?aid=1146183&ca=Writing If you’ve self-published a short report that you’re selling in PDF format, consider converting it to Kindle format and selling it in Amazon’s digital downloads store. Prices you can realistically charge there range from $.99 to $9.99, with your share of purchases either 35 or 70 percent. But perha...