http://www.isnare.com/?s=author&a=Mark+Levit Marketing Mark Levit Fri, 15 Jul 2005 00:00:00 +0800 http://www.isnare.com/?aid=5570&ca=Marketing Critics conclude that entertaining or “creative” commercials sell better than those that are bland. But liking the commercial may not really be that important in the scheme of things. It all depends on the needs and preferences, motivation and financial reservations of the customer. The question isn... Marketing Mark Levit Sat, 16 Apr 2005 00:00:00 +0800 http://www.isnare.com/?aid=1976&ca=Marketing Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like to be entertained, but not pitched. People will pay more attention to a humorous commercial than a factual or serious one, opening themselves up to be... Marketing Mark Levit Tue, 15 Feb 2005 00:00:00 +0800 http://www.isnare.com/?aid=902&ca=Marketing We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strategy i... Marketing Mark Levit Fri, 21 Jan 2005 00:00:00 +0800 http://www.isnare.com/?aid=562&ca=Marketing Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales and Marketing executive is talking about it. A study conducted by Jupiter Media Metrix found that U.S. businesses spent more than $5.2 billion in CRM technology software in... Marketing Mark Levit Thu, 20 Jan 2005 00:00:00 +0800 http://www.isnare.com/?aid=555&ca=Marketing How do you personally define success? High income? Substantial net worth? A fine home? Peer recognition? On a personal basis, there are likely almost as many definitions of success as there are people in the world. In marketing, though, there are just four measurable elements of success: Profitabil...