http://www.isnare.com/?s=author&a=Martha+Carnahan Marketing Martha Carnahan Wed, 12 Jul 2006 00:00:00 +0800 http://www.isnare.com/?aid=59432&ca=Marketing It’s true – media coverage is just about the best exposure your business can get. High impact for low cost. An article about your business generates greater readership and credibility than an ad or brochure or other sales tool. Period. I urge you to incorporate the media into your overall marketing... Marketing Martha Carnahan Wed, 15 Mar 2006 00:00:00 +0800 http://www.isnare.com/?aid=39034&ca=Marketing Into which camp does your business fall? A. You don’t have a logo, but wish you did B. You don’t have a logo, and could care less C. You have a logo, but have a hunch it’s not quite “it” D. You have a logo that you love Whether you are thrilled, disgruntled or mystified by the whole logo piece of yo... Marketing Martha Carnahan Sat, 04 Feb 2006 00:00:00 +0800 http://www.isnare.com/?aid=32511&ca=Marketing Many entrepreneurs ask me, “How do I get started? Where do I begin with marketing?” I often see businesses spend a great deal of time and money on logos, websites, mailers and other tangible items, only to regretfully discover later that they somehow missed the mark. To create a business-generatin... Marketing Martha Carnahan Wed, 01 Feb 2006 00:00:00 +0800 http://www.isnare.com/?aid=31704&ca=Marketing When I talk with my clients about adding testimonials to their marketing toolbox, I get a lot of nodding heads and agreement. And yet, many businesses put testimonial gathering on the back burner. It becomes one of those “important but not urgent” activities. I’d love to see you turn up the fire on...