http://www.isnare.com/?s=author&a=Martin+Russell Marketing Martin Russell Wed, 16 Aug 2006 00:00:00 +0800 http://www.isnare.com/?aid=69126&ca=Marketing A brochure is an extremely effective marketing tool and, although it can be expensive to produce, the benefits far outweigh the initial outlay. To gain the maximum benefit from your brochure, you need to make it as dynamic and as interesting as possible so you know it will be read. You need to ensur... Marketing Martin Russell Wed, 16 Aug 2006 00:00:00 +0800 http://www.isnare.com/?aid=69116&ca=Marketing For a marketing plan to succeed, your marketing material needs to appeal to your potential buyer and capture his attention straight away. If you fail to attract his attention, you could be driving away potential customers who could benefit by buying your products or services. Before you start creati... Marketing Martin Russell Wed, 16 Aug 2006 00:00:00 +0800 http://www.isnare.com/?aid=69103&ca=Marketing No matter how small or how big your business is, many other people are in the same or similar business as you with few exceptions. And it is a sure bet that some of those businesses will fail and others will succeed. So what will make your business one of those that succeed? It is all in the way you... Business Management Martin Russell Wed, 09 Aug 2006 00:00:00 +0800 http://www.isnare.com/?aid=69136&ca=Business+Management Few small business owners have ever taken the time to develop a strategy to ensure their business succeeds. Most of them spend more time planning their next holiday than planning their business outcomes. Some have a basic idea of where they are going but few outline what they need to do to achieve b...